Job Information
GE Appliances, a Haier company Marketing Specialist in Louisville, Kentucky
Description
Job Location
USA, Louisville, KY
Job Posting Title
Marketing Specialist
The Challenge
GE Appliances, a Haier Company is developing a business model focused on further evolving our owner first mindset and developing a newly branded growth channel to grow acquisition of new owners and foster lifetime loyalty through a seamless, integrated experiences across all touchpoints throughout the ownership lifecycle. Executing this plan will require the development of fresh marketing content and assets. This role will work to develop those merchandising materials, videos, and branded assets to support this transformation. This is a unique and exciting new program for GE Appliances…Join us!
What you will Do
Essential Responsibilities
Support content creation and execution of marketing materials for key stakeholders across majors, parts/filters, service/care programs and smalls
Partner with the Parts team and Owner Channel teams to develop scripts and videos to support DIY content
Help develop a roadmap and priorities of key content and deliverables
Work with internal and external creative teams to identify creative asset needs, participate in development and tracking of media performance
Work with agency partners to guide execution and timelines of deliverables
What you need to Succeed
Minimum Qualifications/Requirements
Bachelor’s degree from an accredited university or college
Minimum 3 years of Marketing or Commercial experience
Demonstrated meticulous attention to detail
Excellent verbal and written communication skills
Demonstrated ability to work hard at the tactical level to deliver projects on time
Desired Characteristics/Qualifications
Startup mentality with a team-oriented approach of all hands-on deck to accomplish goals/tasks
The ability to work in a changing environment and switch directions quickly
Project management skills/experience
GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
REQNUMBER: REQ-12643